Major Activities:Lead Regional Marketing Communication and Content Marketing in close collaboration with Brand Management and operational BU-Marketing e.g. product launches, marketing campaigns and events.Define and execute the Go-to-Market-Communication Strategy along the value chain for BU Marketing and it´s product brands according to the Covestro positioning guidelines.Define and execute the strategic and operational planning of all marketing communication activities including key performance measurement (KPI´s).Support BU Marketing in development of persuasive Value Propositions for product and service offers.Define the Multi-/Omni channel eco system (e.g. Paid/Earned/ Owned Channels and touchpoints).Drive Strategic content planning across all communication channels (online and offline).Prioritize marketing requests: Strategic and operative planning of marketing communication and content creation resources.Accountable for central marketing services budget planning, result monitoring and optimization.Steer agencies and other communication partners and actively steward all agency work on predefined objectives.Align and exchange with other reg. MarCom & Content heads
Basic Qualifications:Bachelor’s degree and minimum of 10 years of experience in B2B and/or B2C marketing and marketing communicationsMinimum of 5 years of experience managing a marketing communications or content team
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